© 2019 by Haylee Thikeo 

Haylee Thikeo

 

PROFESSIONAL EXPERIENCE
 

Haylee Thikeo, Boston, MA                                                                                                                                                                 AUG 2018 - Present

Freelancer — Social Media, Communications and Event Marketing

Strategy and execution of digital marketing and communications projects for AliMed,Inc, Sahtu Press and part-time event assistant with Community Brands (Formerly 501 Auctions).

  • Assist AliMed’s web team in writing blog posts and product copy

  • Content creation for Sahtu Press, an independent publishing company that includes blog posts, newsletters, and social posts for web, email, and social media

  • Assist the 501 Auctions event manager with day-of coordination of high-profile nonprofit galas such as Runway for Recovery, Children’s Trust of Massachusetts, and Interfaith Social Services

 

Youth Radio, Oakland, CA                                                                                                                                                                 NOV 2017 - AUG 2018

Marketing Communications Manager   

Planning and execution of communications and marketing strategy for the Youth Radio brand and Youth Radio products.

  • Created content for YR digital properties— web, email, and social media

  • Executed paid social media campaigns on Instagram and Facebook

  • Managed EOY email campaign targeting donors and funders.

  • Planned and executed Youth Radio community events — panels and open-mics with over 100 in attendance

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CA Technologies, Santa Clara, CA                                                                                                                                                     JUL 2017 - NOV 2017

Associate Field Marketing Manager                                                                                                                                                   MAY 2017 - NOV 2017

Marketing Communications Manager                                                                                                                                                 JUL 2014 - MAY 2017

Strategy and execution of marketing campaigns and events to drive pipeline and generate leads. Managed social media programs for three CA Technologies business units and two executives.

  • Strategized, wrote, executed, & reported on email, social, & direct mail campaigns supporting local and national events

  • Executed lead generation campaigns —  monthly webcasts, quarterly regional customer events, national conferences, trade shows, and eBooks

  • Managed social media accounts, social media calendar, and internal communications

  • Supported CA Executive Briefing Center in executing events for C-suite executives

 

Staples.com, Framingham, MA                                                                                                                                                          JAN 2012 - JUL 2014

Project Manager, Digital Marketing                                                                                                                                                    NOV 2013 - JUL 2014

Digital Marketing Specialist                                                                                                                                                               JAN 2012 - NOV 2013

Planning and execution of three awareness campaigns and two revenue driven search marketing programs.  

  • Launched new Apple iPad search marketing campaign that resulted in a $5 ROI

  • Managed an estimated $5.5M paid search budget

  • Reviewed landing pages, ad copy, and keywords for weekly optimization

 

EDUCATION

Northeastern University, Boston, MA

B.A. degree, Media Studies, College of Arts Media and Design                                                                                                               2011

 

TECHNICAL SKILLS  

MailChimp, SquareSpace, Wordpress, Wix, HTML, Hootsuite, Google Analytics, Google Adsense, Facebook, Twitter, Instagram, YouTube, Canva, iMovie, Audacity, Photoshop