Haylee Thikeo, Boston, MA AUG 2018 - Present
Freelancer — Social Media, Communications and Event Marketing
Strategy and execution of digital marketing and communications projects for AliMed,Inc, Sahtu Press and part-time event assistant with Community Brands (Formerly 501 Auctions).
Assist AliMed’s web team in writing blog posts and product copy
Content creation for Sahtu Press, an independent publishing company that includes blog posts, newsletters, and social posts for web, email, and social media
Assist the 501 Auctions event manager with day-of coordination of high-profile nonprofit galas such as Runway for Recovery, Children’s Trust of Massachusetts, and Interfaith Social Services
Youth Radio, Oakland, CA NOV 2017 - AUG 2018
Marketing Communications Manager
Planning and execution of communications and marketing strategy for the Youth Radio brand and Youth Radio products.
Created content for YR digital properties— web, email, and social media
Executed paid social media campaigns on Instagram and Facebook
Managed EOY email campaign targeting donors and funders.
Planned and executed Youth Radio community events — panels and open-mics with over 100 in attendance
CA Technologies, Santa Clara, CA JUL 2017 - NOV 2017
Associate Field Marketing Manager MAY 2017 - NOV 2017
Marketing Communications Manager JUL 2014 - MAY 2017
Strategy and execution of marketing campaigns and events to drive pipeline and generate leads. Managed social media programs for three CA Technologies business units and two executives.
Strategized, wrote, executed, & reported on email, social, & direct mail campaigns supporting local and national events
Executed lead generation campaigns — monthly webcasts, quarterly regional customer events, national conferences, trade shows, and eBooks
Managed social media accounts, social media calendar, and internal communications
Supported CA Executive Briefing Center in executing events for C-suite executives
Staples.com, Framingham, MA JAN 2012 - JUL 2014
Project Manager, Digital Marketing NOV 2013 - JUL 2014
Digital Marketing Specialist JAN 2012 - NOV 2013
Planning and execution of three awareness campaigns and two revenue driven search marketing programs.
Launched new Apple iPad search marketing campaign that resulted in a $5 ROI
Managed an estimated $5.5M paid search budget
Reviewed landing pages, ad copy, and keywords for weekly optimization
Northeastern University, Boston, MA
B.A. degree, Media Studies, College of Arts Media and Design 2011
MailChimp, SquareSpace, Wordpress, Wix, HTML, Hootsuite, Google Analytics, Google Adsense, Facebook, Twitter, Instagram, YouTube, Canva, iMovie, Audacity, Photoshop